Learn The Ins And Outs Of On Page SEO

Everyone knows that building links is an essential part of SEO. But did you know that On-Page SEO can be just as important as well? If you want to rank high in the search engines, then you must master both aspects. In this article we’ll focus on On-Page SEO and give you 3 tips to improve it on your site.

Use SEO Friendly Permalinks. A good permalink should have your keywords inside of them. But don’t make them too obvious as they should make sense as well. The first 3 to 5 words in your permalink url are the ones given the most weight by Google.

Wrap Your Post Titles in H1 Tags.. An H1 tag indicates to the Google bot that it carries a lot of weight. So make sure your keywords are in the title, and wrap it in an H1 tag. If you use a blog platform like WordPress, then this is already handled for you.

Write Long Content – The longer you make your posts, the better. There was a study by SERPIQ.com which showed that longer content ranked higher in Google than shorter content. So if you really want to rank well with your next piece of content, then make it 1000 words or more.

If you don’t think you can handle these On-Page SEO tips yourself, then you can certainly outsource it to an SEO expert. Hiring someone good can be expensive, but you can find someone decent on any freelance site. I read this review of ODesk and it seems like it would be a good place to find some decent contractors that could do these tasks for you.

For more On Page SEO info, I’d also recommend reading this great blog post on Hubspot, titled A Step-by-Step Guide to Flawless On-Page SEO [Free Template]. It’s excellent, and you will learn a lot from it.

If you follow these 3 on-page SEO tips, then you will definitely see improvements in your search engine rankings. It takes a little bit more time, especially writing longer posts, but the results are well worth it.




Tips and Pointers for Choosing a Good Domain Name

Before setting up a blog, website or basically any sort of an online presence for yourself or your business, one of the very first things that you’ll be required to do is choosing a domain name – a name for your website and what it will be called.

Choosing a domain name is one of the most crucial aspects of establishing your online presence, because not only will your domain name be your identity online – something that you’ll be recognized by – but mainly because it will remain with your blog for the rest of its life.

While it is quite easy to switch webhosts and even domain hosting providers, the domain remains the same regardless of which hosting provider you use. Furthermore, a blog/website’s Google Page Ranking (PR) actually associated with its domain name. This is precisely why some bloggers prefer to purchase old domains (often put up on auction by people) which already have a high PR.

Changing a blog’s domain means that you’ll have to start from scratch, with a 0 PR and work your way up once again. And apart from having a negative effect on your Google rankings, it would also adversely affect your Alexa rankings, among other ranking metrics.

Therefore, it is advisable to pick a good domain name right from the off by giving it a lot of thought. Choosing a domain name that is suitable for your business (or for yourself), one that will stick with you for a long time, and one that instantly lets a person know what your blog is about is essential.

Here are a few tips and pointers to consider before choosing a domain name for your blog:

  1. TLD: TLD stands for Top-Level Domain, and refers to which domain name extension you will be using along with your domain name, for instance ‘.com,’ ‘.net,’ ‘.biz,’ ‘.info,’ or the like. Dotcom (.com) TLDs are the most popular, with 104 million dotcom domains registered out of a total of 141.2 million domains out there. Other options include .net, .info, .biz and the like. You also have country-specific TLDs like ‘.us’. Choose one that you think is the most appropriate and applicable to your business. My advice: always go for a dotcom as your main domain, and reserve all others available in order to secure your online presence.
  2. Keywords: Extremely essential to choose keywords relevant to your business, and use one or more of the important ones in your domain. These keywords will allow Google to know what your blog is about and rank it appropriately, and it will also allow people to instantly know what your website is about when it shows up in the SERP. For instance if you have a blog that covers basketball and the NBA, a domain name like basketballblog.com or allaboutbasketball.com would be a better fit rather than something like  microsoft.com.
  3. Memorable: Often times, we come across some excellent looking websites and blogs, with extremely complicated URLs that are anything but easy to remember. The sign of a good domain name is that not only does it contain all your relevant keywords, it is also easy to remember, so much so that people can easily access your blog by typing in the name of the webpage in the browser in order to access it. Such a name will also be easier to market. Having a complicated name that no one can remember means that you’re losing out on traffic. And speaking of memorable domain names…
  4. Concise: A concise and short domain name will instantly be more memorable. Ideally, your domain name should be of less than 10 characters and should never exceed 15 characters at all. Although with hundreds of thousands of domain names registered daily, and with more than 141 million domain names already registered on the internet (at the time of writing), finding a concise, short domain name will not be an easy task. However ideally, you want your domain name to be something like phoneapps.com, instead of thisistheblogwhereireviewphoneapps.com. Long names tend to easily be mistyped and often end up getting too confusing and difficult to remember.
  5. Catchy: Domain names can also be catchy and creative. Popular examples include Facebook, Twitter, Flickr, Pinterest and the like. All of these names have gone on to reach stellar levels of popularity, and tick all the right boxes when it comes to good domain names.
  6. Legal Considerations: As discussed, of the reasons that it is advisable to ‘do your homework’ when choosing a domain is so that it accurately reflects the nature of your business and can be easily committed to memory. However another important consideration is the legal side of things, which includes any legal and copyright considerations, such as choosing a domain name that is not similar to a rival’s or one that doesn’t infringe any copyrights and may have you face legal issues in the future. It would be a shame losing a good, high-PR domain name at a later stage just because of such issues. For instance common sense dictates that using a domain name like bookface.com or generalselectrics.com would surely give particular organizations grounds to pursue legal action against you. It is advisable to visit copyright.gov before you register your domain.
  7. Hyphens/Numbers: Unless you simply cannot land the domain names of your choice, and you’ve exhausted all other options as well, I do not recommend using hyphens or numbers in the domain name. Not only do these make it difficult to say your domain name verbally, they make your name more confusing and prone to being misspelt as well.

Hundreds of domain names would’ve been registered by the time you finish reading this article. I suggest heading down over the name.com or godaddy.com to registering and securing a domain name for yourself at the earliest, before it is taken by someone else!




Ways of Getting Targeted Traffic to Your Blog

Generating traffic is easy. All your need are a few good backlinks, a social media presence and spread the word by telling a few people about it and you could end up having hundreds of visitors daily on a new blog.

The problem arises when that traffic gives you a high bounce rate and doesn’t convert into sales, clicks or revenue/profit.

This means that simply getting a lot of traffic on your blog just isn’t good enough anymore. You need traffic that is targeted – visitors who are likely to be highly interested in the content of your blog and any products or services that you might have on offer.

The question is, what are some of the quick, proven and successful ways of getting targeted traffic to your blog?

Method 1. Buy it from Search Engines: One of the best, proven ways of getting targeted traffic is to actually buy it. Which would require you to shell some money. Purchasing traffic through a service like Google AdWords would allow you to get targeted traffic almost instantly, at the cost of $0.10 per click. There are plenty of plans and options to choose from when signing up, which lets you choose a plan that fits your requirements and needs. A good tip is to start off with a small daily budget and increase it to a larger amount once you’ve found keywords that are profitable.

Method 2. Guest blogging: Doing a guest blog post on a blog that lies in the same niche as your blog is an excellent way of getting extremely targeted traffic, especially if the blog your guest post on gets a lot of traffic. Think about it, you’re able to leverage traffic that the other blog probably had to work to build, while also earning a valuable backlink to your blog from a high-PR source. Guest blogging can be outstanding in terms of exposure and publicity as well, as it opens up your blog to potential clients and people who might be interested in your products or services.

Method 3. Comments on dofollow blogs: Pretty simple, and massively effective. Post a comment on blogs that are in your niche, and put a link to your blog where it asks you to. What you get in return is: (a) the opportunity to network with authority bloggers in your niche, (b) ability to project yourself as an authority figure on something, (c) a nice dofollow backlink to your blog, and (d) exposure and the opportunity to drive targeted traffic to your blog.

Method 4. Forum posting: forums also works in a way similar to guest posts in getting you targeted traffic. Writing on relevant forums, and putting a link to your blog in the signature will allow you to put a backlink to your blog with each post, and give you a lot of exposure and the ability to drive in targeted traffic to your blog. The best method of finding relevant forums to post in is to simply search for them in Google, e.g. ‘football forums’. Explore different forums and look at their activity and number of members and posts. Choose a couple of active forums and start posting valuable and insightful posts which allows you to project yourself as an authority in your niche, without trying to excessively promote or market your blog or its products or service. Simply put a link in your signature and that should be more than enough.

Method 5. Post on Reddit: Reddit calls itself the ‘front page of the internet’. Just about anyone out there can post a story, article, image, video or anything else and receive ‘up’ and ‘down’ votes based on how interesting or uninteresting the content is. The best thing about Reddit is its subreddits feature – these are essentially different categories such as sports, politics, gaming and technology, to name just a few. Chances are, no matter which niche or category your blog on, there will be a subreddit for it. If you post your link in the correct subreddit you can get a lot of targeted traffic. Submit your link on Reddit, sit back and watch those visitors flow in! A couple of pointers when it comes to  Reddit: (a) People on Reddit can be brutal, and while it might get you a lot of traffic, expect people to thumbs down your submissions and post all sorts of comments, and (b) Don’t simply use Reddit (or any other content submission platform for that matter) to just promote your own links. Participate and engage like you would in any other community by voting and commenting on other links.

Method 6. Buy it from social mediums: Like Google AdWords, Facebook too allows you to buy ads and display those ads to people who might be interested in your products or services. Facebook ads can provide you with two-fold benefits: it can get your Facebook page a lot of exposure and likes, and can drive in traffic to your blog provided the link to your blog shows up. Once again, plenty of options to choose from in terms of how you would like your ad to look like, the frequency with which it would appear, which geographic locations it would appear on, and how much money you’ll be willing to spend on your Facebook advert.

Method 7. RSS: Create a RSS feed for your blog through a (free) service like Google’s Feedburner, and submit the URL of your feed (usually feeds.feedburner.com/yourwebsitename) to major RSS feed directories on the internet. As easy as that, will give you a lot of exposure and allow you to drive targeted traffic to your blog, especially whenever something new is posted and your feed is updated. In addition, put a link of your feed on your blog and it might even get your subscribers – people who subscribe to your blog via RSS. Speaking of subscriptions…

Method 8. Email subscriptions: The importance of building lists simply cannot be overstated! As an SEO, webmaster or a blog owner, underestimating the importance of building lists is one of the biggest mistakes you can make as a blogger. Lists allow you to build an extremely targeted group of followers who have given you their email ID voluntarily because they would want to hear from you. Start building lists right now! Sign up for an email marketing and list management service like Aweber or Mailchimp, create a form for your website and put it up in the sidebar, in your header or somewhere on your blog where it is visible at all times. To boost your subscription rates and encourage visitors to sign up for your list, you could even run a promotion where you give something in return to everyone who signs up for your list. For instance one of the blogs that I frequent gives out a copy of their eBook (PDF) on generating leads, traffic and making money for free to anyone who signs up for their list.

Learn The Ins And Outs Of On Page SEO

Saturday, June 1, 2013

Everyone knows that building links is an essential part of SEO. But did you know that On-Page SEO can be just as important as well? If you want…

Tips and Pointers for Choosing a Good Domain Name

Wednesday, July 18, 2012

Before setting up a blog, website or basically any sort of an online presence for yourself or your business, one of the very first things that you’ll be…

Ways of Getting Targeted Traffic to Your Blog

Tuesday, July 17, 2012

Generating traffic is easy. All your need are a few good backlinks, a social media presence and spread the word by telling a few people about it and…

How to Increase Reader/Visitor Engagement

Monday, July 16, 2012

Visitor engagement, and the amount of time a particular visitor spends on your website is an important metric and a significant factor when it comes to gauging the…